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KO — The Coca-Cola Company

Consumer Defensive

A balanced picture

Quality/value: 60/100
Price: $85.25
Analyst upside: +11%

The Coca-Cola Company is growing revenue +7% a year at a +29% net margin, and trades on 24.2× forward earnings. Analysts rate it “buy” and it generates $5.22B of free cash flow. Overall it is a genuine trade-off between quality and price.

Bull case

Net margin28.6%
Gross margin61.9%
Earnings growth16.9%
ROE42.1%

Bear case

PEG3.89×
P / FCF70×

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